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Calculators for your pipeline math

Each one sits inside one of our guides for B2B founders. Put in your own numbers and see what a client, a meeting or a referral is worth to your firm.

  1. What one quiet referrer costs youWhat happens to next year if one of your top three referrers goes quiet?How B2B buyers choose a vendor now
  2. What more meetings are worthPut in last year's numbers. The tool holds your close rate steady and shows what more meetings with the same kind of buyer would bring in.Account-based marketing for founder-led firms
  3. Content hours vs show hoursWhat a couple of hours a month buys, set beside the time you already give to shows.Founder-led marketing
  4. What one real conversation is worthCount real conversations, the ones with notes and a next step. Leave the badge scans out.Trade show marketing
  5. What one client coversPut in what one of your clients is worth and a monthly fee you've been quoted by any of the options on this page.Fractional CMO, agency or in-house
  6. What a quote has to producePut in a quote, your margin and your own deal numbers. The top result is how many extra qualified meetings a month the agency has to add to earn its fee back from first-year gross profit.How to choose a B2B marketing agency
  7. One account against your show budgetPick an account you'd like to win. The tool counts its gross profit over the years it stays and sets that against what you spend on shows.Marketing for manufacturers
  8. What a job change is worthWhat the people who know your partners' work bring in when they move to new companies.Marketing for consulting firms
  9. What two more engagements a year are worthExtra engagements from publishing, set beside the partner time it takes.Marketing for consulting firms
  10. What one client is worth to your firmLifetime fees from one new client, and from a few more of them each year.Marketing for financial advisors and wealth firms
  11. What one shipper on your list is worthYour shipper's freight, priced in gross profit, and what that makes each name on your list worth.Marketing for freight brokerages and 3PLs
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