Tools · Founder-led marketing
Content hours vs show hours
What a couple of hours a month buys, set beside the time you already give to shows.
Shows are the obvious comparison, because founders in these markets already accept what they cost. Say you work four shows a year, three days on the floor at each plus a day of travel. Move the sliders to match your own calendar.
Content hours vs show hours
What a couple of hours a month buys, set beside the time you already give to shows.
At 2 interview hours a month, you’d give 24 hours a year to interviews, about 15% of the 160 hours your 4 shows take. Those hours keep your thinking in front of the buyers on your list on the 353 days a year you aren’t on a show floor.
Show time counts 10 hours for each day on the floor and each travel day. The output assumes each interview hour supplies material for about five LinkedIn posts, half a newsletter issue and half an article. Approvals add a few minutes per piece.