Tools · Marketing for financial advisors and wealth firms
What one client is worth to your firm
Lifetime fees from one new client, and from a few more of them each year.
Put a number on one client before you buy anything. The math takes four numbers. Move the sliders to match your book.
Run your numbers
What one client is worth to your firm
Lifetime fees from one new client, and from a few more of them each year.
$225Kin fees from one client over the relationship
$15Kin fees from that client each year
$675Kin lifetime fees from 3 more clients a year
A client who brings $1.5M at a 1.00% fee pays your firm $15K a year and $225K over 15 years. 3 more clients like that a year, from owners and referrers who already know you, come to $675K in lifetime fees for every year you keep it up.
Fees are assets times your fee, held flat every year. Market growth and new money would raise the figure, and fee breakpoints would lower it. The starting values are an example, not a benchmark.