Tools · Account-based marketing for founder-led firms
What more meetings are worth
Put in last year's numbers. The tool holds your close rate steady and shows what more meetings with the same kind of buyer would bring in.
At a 10% close rate, 60 more meetings is 6 more clients and $600K a year in new revenue. The work doesn't have to hit that number to be worth doing. If it finds only 3 to 6 best-fit deals over the life of the engagement, it pays for itself many times over. Put your own numbers in below. The tool opens at a smaller lift, 25%, which is 15 more meetings at your close rate, so you see the conservative case first.
What more meetings are worth
Put in last year's numbers. The tool holds your close rate steady and shows what more meetings with the same kind of buyer would bring in.
You turned 60 meetings into 6 clients last year, a 10% close rate. If being known by the right buyers takes you from 60 meetings to 75 and the close rate holds, that comes to 1.5 more clients and $150K in new revenue a year. Three best-fit deals alone would add $300K a year.
Assumes the extra meetings close at last year's rate. It counts one year of revenue for each new client, so anyone who stays longer is worth more than the tool shows.