Send us your list
- Who this is for. Founders of B2B firms where one client is worth $100K or more over the relationship.
- What I'll ask. What a customer is worth to you, how many qualified meetings you had last year and which shows or referral partners bring you deals.
- What you leave with. The list goes in. The count of decision makers in your market and the first 25 rows of your Sniper Sheet come back to you before we talk, and you keep them. Then we spend 30 minutes on what I see, including whether the math works for your firm. I build a month across all five offers.
The math gets thin at this value. Bring your numbers and I'll tell you early in the call whether it holds. You keep the count and the rows either way.
Pick a time with Kyle.
Calendar not loading? Open the booking page or send us a message.
Want to talk to a client first? After our call I can connect you with a principal at a comparable firm.
Thanks. At that value the math doesn't pay for the work, and I'd rather tell you now. The founder's guides and the calculators are free and use the same numbers we would. If you answered for a whole relationship, answer for one year and try again. When one of your customers is worth $25K or more a year to you, come back.
The founder's guides
- How B2B buyers choose a vendor nowReferrals, reps and shows still close the deal. Now each one gets checked online first.
- Account-based marketing for founder-led firmsCount the 2,000 people who could buy from you. Then get known by them.
- Founder-led marketingYour name is the asset buyers check. How it gets built in a couple of hours a month.
- Trade show marketingWalk into the show with meetings booked and a floor full of people who know your name.
- Fractional CMO, agency or in-houseHow to hire marketing help when one client is worth $100K.
- AI search optimization for B2B firmsHow buyers use ChatGPT to shortlist vendors, and what gets a firm named in the answer.
- How to choose a B2B marketing agencyWhat to ask, what to check and what the first 90 days should produce.
- Marketing for manufacturersFor industrial firms that sell through shows, reps and engineers.
- Marketing for consulting firmsHow expert firms win clients when the partners are what the client is buying.
- Marketing for financial advisors and wealth firmsGetting known by the business owners and families who could become clients.
- Marketing for freight brokerages and 3PLsGet known by a counted list of shippers before your rep makes the call.
The calculators
- What one quiet referrer costs youHow B2B buyers choose a vendor now
- What more meetings are worthAccount-based marketing for founder-led firms
- Content hours vs show hoursFounder-led marketing
- What one real conversation is worthTrade show marketing
- What one client coversFractional CMO, agency or in-house
- What a quote has to produceHow to choose a B2B marketing agency
- One account against your show budgetMarketing for manufacturers
- What a job change is worthMarketing for consulting firms
- What two more engagements a year are worthMarketing for consulting firms
- What one client is worth to your firmMarketing for financial advisors and wealth firms
- What one shipper on your list is worthMarketing for freight brokerages and 3PLs