Tools · Marketing for consulting firms
What one more engagement a quarter is worth
Extra engagements from publishing, set beside the partner time it takes.
The longer-run number is engagements. Count the qualified first meetings your firm had last year and call it 60, and put a signed client at $100K a year, which is the low end for most firms reading this. Those 60 could have been 120 with the partners' authority in front of the right audience, warming buyers up before the first call. If the work finds only 3 to 6 best-fit engagements over its whole life, it pays for itself many times over.
What one more engagement a quarter is worth
Extra engagements from publishing, set beside the partner time it takes.
If publishing adds 2 engagements a year at $150K each, that's $300K a year in first engagements, and about $600K over three years once those clients hire you again. The partner time is 36 hours a year, about $14K at your billing rate, or 10% of one engagement.
Example values; set your own. Partner time counts interviews and approvals at your billing rate and leaves out our fee, which depends on scope. Each follow-on engagement counts at the value of the first.