01"I ain't reviewing this many a week."
Your review takes minutes a piece, and the interviews are the only real time you give us.
You give me an hour every other week to talk, and I write from that and from the decks and proposals you send first. We write your red lines down once, such as topics to avoid and claims you will not make, and every draft is checked against them before you see it. The founder of an 8-figure 3PL and eCommerce company who said this line about a week of drafts told me later, "Kyle has absorbed a lot of that to offload from me." If a week ever puts more on your desk than you can read, tell me and I will cut what you see to what matters. The consulting firm guide has a training firm CEO's account of the time it took on his side.
02"Are we just way on the back burner now?"
You deal with me directly, and every month ends with a written recap so a slow month shows up on paper.
A client asked us this in writing, and he was right to. I work with every client directly and keep the list short enough that this stays true: I carry six clients at a time. If I am ever too stretched to do the work properly, I will tell you first, and we will decide together whether to pause or part.
03"At what point does it sound so easy that people are going to try it in house?"
We publish how you think about your buyer's problem and keep your pricing, margins and client names off the page.
A 3PL founder asked this, and his red lines are the answer: no margin talk, nothing that makes the work sound easy, no client names. Every piece since has been written inside them. Your buyers hire you when they see that you understand their freight costs or their compliance exposure better than anyone else they could call. The parts that take real work are the Sniper Sheet build, the interviews that capture your voice and the warm-up with the people on your list. Those stay with us, and you keep every result.
04"How are we getting that number?"
Every engagement starts with a written 90-day objective, and each month you get a recap your partners can read without knowing marketing.
The question came from a 3PL founder's partners at a quarterly review, about marketing's share of show pipeline. The recap answers it account by account, with numbers such as the share of show pipeline marketing touched, which at that company went from 27% to 50% in two quarters (20 of 75, then 9 of 18). Early on you see the counts that come first, meaning who on your list accepted and replied, and who took a meeting. I write the recap to be forwarded as it is. If you want, I will present the plan to your partners myself.
05"The immediate transition on LinkedIn seems inauthentic."
Nobody on your list gets a pitch from a stranger; we connect after they have seen your work.
Authoritative people do not cold-pitch DMs, and I will not send one in your name. People who had already liked or commented on a 3PL founder's content accepted his connection request far more often than cold requests with a personal note did. Some of that gap is warmth they had before they saw a post; the posts are how we find the warm ones and earn the request. When a cold sequence went to people on an LTL freight provider's show list without the planned content going out first, the co-founder wrote back, "Not great TBH ... 4.4% accept rate." So the warm-up is built on content first, and you see and approve the approach before anything goes out under your name. The counts are on the LinkedIn acceptance data note.
06"Lead quality is crucial for our business."
If volume rises and quality drops, we hold the volume down, as we did when a captive insurance advisory firm said no to double the leads at double the cost.
That sentence is the firm's own. When a campaign could have doubled its leads at double the cost, it said no: "if there's any risk of that declining, it's not worth the trade-off." I show you the names on your list who took a meeting, and the lead count comes second.
07"Nothing irritates me more than slipping deadlines."
Deadlines are set in writing at kickoff and the recap reports against them.
A B2B consulting and training firm's CEO said this, and I plan the work around it. The first LinkedIn posts reach you by week two, because the document review and the first interviews come first. The owner of an 8-figure 3PL and eCommerce company reviewed my work as "very professional, organized, always on time, and delivers on what he promises." If I miss a date, the recap says so and says why.
08"There's no true way to track conversion on a lot of this."
You judge the first 90 days by the counts that come before signed deals, and you judge signed deals on your own sales cycle.
That is a 3PL founder's line, and he is correct about the last step. What we can count from the first week is how many people on the Sniper Sheet accept and reply, and how many take a meeting. Inbound connection requests for that founder went from 13 a month in July 2026 to 86 in October, and within two months a meeting was set with a prospect worth six figures. A captive insurance firm sells on decisions that can take "three to five years," and nobody can show you its signed deals in 90 days. If the counts are not moving by the second month, I will say so in the recap and change the approach.
09"Do you work for my competitors?"
You get a straight answer on the first call about whether I work with a firm that sells to your buyers.
In a market of a few thousand decision makers, this question matters, and you are right to ask it. I take on one firm per market segment where the buyers overlap, and I tell you on the first call whether a firm you compete with is already a client. Your interviews, red lines, deal numbers and Sniper Sheet are yours and go to no one else. No client is named anywhere on this site or in anything we publish, and I hold myself to that rule too.
10"Who has my LinkedIn login?"
You do. Posts publish through a scheduling tool you authorize and can disconnect any day.
Nothing goes out under your name until you approve it. The connections, the conversations and the account stay yours, and I never ask for a password in an email. Replies from prospects go to you or your sales lead within one business day, and nobody on our side sends a pitch or answers a pricing question for you. The connections one 3PL founder has built since May 2025 are his.
11"How do I get out, and what do I keep?"
You keep the Sniper Sheet, the content library, the newsletter list, your connections and every login, and leaving is spelled out in writing before you start.
Engagements start with a fixed-fee first step of about 90 days, then the ongoing program, which runs month to month with 30 days' notice. Everything we build is yours: the list is in your CRM, the posts and articles are on your channels and your domain, and the newsletter subscribers are on your list.
12"Is this written by AI?"
Every piece starts as you talking, and a person who knows your business writes it.
Generic, AI-looking work is the complaint I hear most from founders about agencies.
The test for every post is whether you could defend it live and unprepared. The examples, numbers and opinions come from your interviews, and we keep a list of your phrases and the words you would never use. Software transcribes the interviews and sorts the notes. A person writes the draft, and you approve everything before it goes out.
