Proof
Every number on this site
Every number on this site is on this page, with the kind of client it came from, the channel that produced it and the date it was true. I share client names after we talk, so you will see descriptors here.
Kung Pow's record
| Number | What it counts | As of |
|---|---|---|
| $33M+ | revenue generated for clients from ads since 2021 | |
| $11M+ | Google Ads spend managed | |
| 123 | businesses helped | 2026-11-07 |
| 3.7x | average return on ad spend | |
| 93% | client retention | 2025 |
| 10+ years | in digital marketing (Kyle Meagher) | 2026 |
| 4 | Fortune 500 brands worked with | |
| 72 | five-star client reviews |
B2B client results
| Number | Client | Channel | When | Used on |
|---|---|---|---|---|
| $800K in pipeline within a year from $29.5K in spend | a B2B consulting and training firm | within a year | Homepage, consulting guide | |
| 2 deals over $100K | a B2B consulting and training firm | AI search | Homepage, AI search guide | |
| Organic traffic up 243% | a B2B consulting and training firm | organic search | year over year | AI search guide |
| $17,500 to $40,000 per class; 50 to 70 classes a year from one account | a B2B consulting and training firm | a year | AI search guide, consulting guide | |
| 45 minutes: the CEO's own estimate of his time on the work | a B2B consulting and training firm | content (founder interviews) | Consulting guide | |
| +819% leads, +587% traffic, links from 12+ industry publications | a B2B process manufacturer | SEO and digital PR | 12 months | Manufacturers guide |
| 7 new clients against a goal of 3 | a captive insurance advisory firm | Google Ads, ebook, landing pages | 2025 | Captive case, homepage |
| 2,026 leads to date, $33 per lead | a captive insurance advisory firm | to October 2026 | Captive case | |
| 20X return on ad spend, 174 leads | a captive insurance advisory firm | search ads (one cold campaign) | 80 days | Captive case |
| $7 per ebook lead against the $30 to $60 it was used to paying | a captive insurance advisory firm | ebook | Captive case | |
| 38% lower cost per lead after relaunching a hacked ad account | a captive insurance advisory firm | paid ads | Agency guide | |
| $15,000 to $20,000 of marketing spend paid back by one signed client | a captive insurance advisory firm | Captive case | ||
| 75 to 85% of its business by referral from brokers and CPAs; 3 of 5 deals stalled by a prospect's CPA | a captive insurance advisory firm | referral | Captive case, advisor guide | |
| Decisions that take three to five years | a captive insurance advisory firm | Captive case | ||
| Client since April 2024 | a captive insurance advisory firm | Google Ads, ebook, landing pages | since April 2024 | Captive case |
| Hundreds of leads generated and qualified | a large private company | under six months | Landing page | |
| A six-figure meeting set, then 3 more perfect-fit prospects | an 8-figure 3PL and eCommerce company | within 2 months | Case studies hub | |
| 27% to 50% of show pipeline touched by marketing (20 of 75 show leads, then 9 of 18) | an 8-figure 3PL and eCommerce company | trade show | two quarters | ABM guide |
| 800+ decision makers on the Sniper Sheet, 30+ conversations underway | an 8-figure 3PL and eCommerce company | Sniper Sheet and LinkedIn | ABM guide | |
| About $5M in new assets from 3 clients, every one $1M+ | an independent wealth management firm | search ads | Homepage, advisor guide | |
| 1,100+ leads and two best-ever growth years | an insurance services firm | Demand generation guide | ||
| 80 pages of content built from founder interviews | an IT consultancy | content (founder interviews) | Founder-led guide | |
| $84K deal closed in 70 days, at a 6.1x return on ad spend | an LTL freight provider | paid ads | 70 days | Homepage, trade show guide, LTL case |
| $336K in pipeline from $11.5K of ad spend | an LTL freight provider | paid ads, phase one | Freight guide, LTL case | |
| 21 guides published | an LTL freight provider | content (guides) | Freight guide | |
| 16,600 exhibitors counted down to 318 decision makers ($50M to $200M revenue) | an LTL freight provider | trade show list | Homepage, freight guide, LTL case | |
| About $39K a year per shipper (50 LTL shipments a month at $65 gross profit each) | an LTL freight provider | Freight guide | ||
| $500 to $1,000 per qualified lead, closing at 33% | an LTL freight provider | Freight guide | ||
| 4.4% accept rate on a cold connection sequence | an LTL freight provider | one show, | Data note, freight guide, LTL case |
Numbers the guides quote
| Number | Client | Channel | When | Used on |
|---|---|---|---|---|
| 48 connections when we started, 2,025 now; 1,507 on the target-account list; about 4 in 5 are founders, owners, C-level, VPs or directors | an 8-figure 3PL and eCommerce company | May 2025 to | ABM guide | |
| 81% (164 of 203) accepted a connection request after liking or commenting first. Some of that gap is warmth they had before they saw a post; the posts are how we find the warm ones and earn the request. | an 8-figure 3PL and eCommerce company | 2026 | Data note, homepage, ABM guide | |
| 21% (323 of 1,504) accepted a cold request with a personal note | an 8-figure 3PL and eCommerce company | 2026 | Data note, homepage, ABM guide | |
| 13 inbound connection requests a month, then 86 | an 8-figure 3PL and eCommerce company | July 2026, then October 2026 | ABM guide | |
| 381 two-way DM conversations; 22% reply rate | an 8-figure 3PL and eCommerce company | ABM guide | ||
| 10 prospects named a booth meeting or asked for a call across two shows | an 8-figure 3PL and eCommerce company | trade show | Trade show guide | |
| 10+ shows a year; $18,000 for 12 prospects at one show; 20 good leads and 30 more at another; 1,000+ contacts went cold between shows | an 8-figure 3PL and eCommerce company | trade show | Trade show guide | |
| 7,195 decision makers at roughly 5,600 brands in the whole market | an 8-figure 3PL and eCommerce company | ABM guide | ||
| Newsletter list from about 50 to 1,000+ | an 8-figure 3PL and eCommerce company | content (newsletter) | Founder-led guide |
Calculator examples
Worked examples from the inputs above. They are not results.
| Figure | How it is worked out | Used on |
|---|---|---|
| $3,250 a month | $39,000 a year ÷ 12 | Trade show guide, freight guide |
| $26,000 and $42,250 | 8 and 13 conversations × $3,250 | Trade show guide |
| 2.6 times | one client's first-year gross profit ($39,000) ÷ a $15,000 show | Trade show guide |
| $12,500 per conversation over the relationship | $150,000 ÷ 12 conversations | Trade show guide |
| $117K over three years | $39,000 a year × 3 years (the 3 years is an assumed input) | Freight guide |
| $1,500 to $3,000 to win a shipper | $500 to $1,000 per qualified lead ÷ a 33% close rate | Freight guide |
| 2.3 meetings a month, 27 a year, 2.7 new clients | agency fee earned back from first-year gross profit at the calculator's default inputs | Agency guide |
| $351K, $1,104, $16,250 | calculator defaults in the freight and agency guides | Freight guide, agency guide |
Send us your list and the count of decision makers in your market and the first 25 rows of your Sniper Sheet come back before we talk. Your list stays private and is deleted when you ask.
Results from consumer and local clients, before Kung Pow worked with B2B founders. Kept in a collapsed section at the bottom of the page.
| Number | Client | Channel | When | Used on |
|---|---|---|---|---|
| 13 qualified leads and 2 signed clients | Behavioral health | the first months, | Case studies hub | |
| 312 meetings in under 90 days, 654 appointments, 200+ customers in one quarter, 5.4x return on ad spend | Google Ads · Telehealth | Google Ads | under 90 days; | Case studies hub |
| $41 per high-value lead, hundreds of $1,000+ elective and private leads | Meta + Google Ads · Dental | Meta and Google Ads | 2023 to 2025 | Case studies hub |
| 24+ leads at about $50 per lead | Meta + Google Ads · Dental | Meta Ads (Open Day campaign) | two-month campaign, | Case studies hub |
| 8,922 to 13,122 organic sessions | SEO · B2B SaaS | SEO | five months | Case studies hub |
| Search impressions up 6 to 8x | SEO · Legal | SEO | 2023 | Case studies hub |
| 80 clicks against 22, and #1 on Google for a new development | SEO · Real estate | SEO (landing page) | Case studies hub | |
| 1,800+ monthly organic sessions, $20K+ in new revenue from ads, 18 cold product sales | SEO + Ads · Health coaching | SEO and Google Ads | six months | Case studies hub |
| +413% organic leads, +170% organic traffic and 1 newsletter award | SEO + Ads · Legal | SEO and ads | six months; award | Case studies hub |
| +48% organic clicks, average position 11.0 to 6.8; +57% after a site relaunch | Heritage food brand | organic search | Case studies hub | |
| 15K to almost 22K followers | Social · Coaching | social media | within a few months | Case studies hub |