The problem
The firm had a very active blog, but organic traffic never stuck. Posts went up and search traffic didn't follow.
What we did
- A free audit of the site and blog to start. It turned up a long list of keyword and structural errors.
- A cleanup of the blog: fixed the structure and pointed each post at a keyword people search for.
- Pillar content, longer guides on the firm's core topics, written to attract links from other sites.
- Ads running alongside the SEO work.
The results
Organic leads rose 413% and organic traffic rose 170% in six months. The firm's newsletter was also named the “Most Informative” newsletter by a local seniors organization.