When 3 new clients make the year, this firm signed 7.
In captive insurance, one client is a multi-year account. By the firm’s own math, each new client pays back $15,000 to $20,000 of ad spend, and the firm keeps managing that captive every year after it’s formed. Most years the goal is two. For 2025 it was 3. Marketing brought in 7, from a Google Ads program Kung Pow has run since April 2024.
31 months of real numbers, and the client on camera.
The problemWhy leads were costing $86 each and rarely turning into buyers.
The trialThe 15-minute audit, the one-word reply, and the 90-day plan that more than tripled monthly leads.
The buildEvery campaign, the ebook funnel and the ads, with the creative itself.
The results7 new clients against a goal of 3, in the firm’s best year on record, with their own payback math.
The rebuildHow the account came back from a June 2026 hack with 3.8x the leads of the year before.
The interviewThe marketing lead’s 4-minute interview with the full transcript, and a 5-star review from the firm’s principal.
Bad leads were eating the budget
Captive insurance is hard to advertise. The buyer is a business owner deciding whether to form their own insurance company, and that decision usually runs past a CPA and a broker before anything is signed. The firm advertises to owners only, because owners are the ones who find captives and bring them to their advisors.
The firm had worked with several agencies. The ads brought in form fills, and the sales team spent its time on people who were never going to form a captive. In March 2024, the last full month under the previous agency, each lead cost $86. Their marketing lead put it plainly on camera
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