Kung Pow Marketing
Meta + Google Ads · Dental

Bespoke Dental: hundreds of $1,000+ patient leads at $41 each.

A private dental practice in Reading, UK wanted more Invisalign and elective patients. We ran its Meta and Google Ads and built the landing pages, starting with an Invisalign Open Day.

$41per high-value lead
Hundredsof $1,000+ elective and private leads
24+new patient visits from the Open Day campaign
ClientBespoke Dental, Reading, UK
ServicesMeta Ads, Google Ads, landing pages
Years2023 to 2025
Video testimonial
“They’re second to none, very easy to work with… and the outcome was really good. We managed to get a lot more leads into the practice.”
Doug MacMillan, Principal, Bespoke Dental · recorded November 2023
Read the full transcript

Hey guys, my name is Doug and I'm a dentist from the UK. So we used Kung Pow Marketing for an open day, an Invisalign open day. So we're trying to get more leads into the practice to try and generate more revenue for the practice. So I decided to go with Kung Pow Marketing because basically I met Kyle on holiday. I had a really, really good rapport with him. Think he's a lovely guy and seemed very switched on. And we just swapped numbers and chatted after the holiday. And what I was really impressed about was on the phone, he seemed like over video call, he seemed very switched on, knew a lot about what he was doing, had a very positive and detailed approach. And he was also very happy to tailor his services to what we need and what we wanted to do. And he was also super flexible. So in terms of customer service, I just, I think Kung Pow Marketing, I cannot fault them. I think they're incredible. In terms of like whenever we had a query or, you know, we wanted something sorted out, it was turned around very quickly and very capably by Kyle and his team. I think in terms of uniqueness, I think it would be, the customer service aspect of Kung Pow Marketing and Kyle in particular. I think, yeah, they're second to none, very easy to work with, lovely guy, super positive as well. I think the outcome was really good. We managed to get a lot more leads into the practice. And yeah, we had a really good experience with Kyle and I would highly recommend him to others. All right.

The client

Bespoke Dental is a private practice in Reading, run by principal Doug MacMillan. It offers private and elective treatments such as Invisalign, composite bonding and whitening, where a single new patient is worth $1,000 or more.

The goal

Doug wanted to grow revenue and profit, using Invisalign as the first purchase that brings a new patient through the door. The practice had a strong reputation, 4.8 stars on Google from more than 580 reviews, and a small ad budget to work with.

What we did

  • Two Meta campaigns on Facebook and Instagram. The first introduced the practice to people nearby with five-star reviews, patient proof and short explainers on Invisalign and oral health. The second retargeted the people who engaged and invited them to an Invisalign Open Day.
  • A custom landing page for the Open Day, built around the offer: a free consultation, Open Day discounts and interest-free finance.
  • Service pages for Invisalign and composite bonding, a smile gallery and a finance calculator, so every ad sent people to a page that matched it.
  • Google Ads from 2024: search campaigns for Invisalign and private dental searches in Reading, plus retargeting.

The results

The two-month Open Day campaign brought in more than two dozen new patient leads and in-office visits at about $50 per lead, on a very limited budget.

Across the engagement, the practice got hundreds of $1,000+ elective and private leads at $41 per high-value lead.

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