The client
Bespoke Dental is a private practice in Reading, run by principal Doug MacMillan. It offers private and elective treatments such as Invisalign, composite bonding and whitening, where a single new patient is worth $1,000 or more.
The goal
Doug wanted to grow revenue and profit, using Invisalign as the first purchase that brings a new patient through the door. The practice had a strong reputation, 4.8 stars on Google from more than 580 reviews, and a small ad budget to work with.
What we did
- Two Meta campaigns on Facebook and Instagram. The first introduced the practice to people nearby with five-star reviews, patient proof and short explainers on Invisalign and oral health. The second retargeted the people who engaged and invited them to an Invisalign Open Day.
- A custom landing page for the Open Day, built around the offer: a free consultation, Open Day discounts and interest-free finance.
- Service pages for Invisalign and composite bonding, a smile gallery and a finance calculator, so every ad sent people to a page that matched it.
- Google Ads from 2024: search campaigns for Invisalign and private dental searches in Reading, plus retargeting.
The results
The two-month Open Day campaign brought in more than two dozen new patient leads and in-office visits at about $50 per lead, on a very limited budget.
Across the engagement, the practice got hundreds of $1,000+ elective and private leads at $41 per high-value lead.