Case Study #2: Risk Management Advisors

Minus 7-Day ROAS: 3.89 | Overall ROAS: 3.18

An Unbelievable 20X ROAS, 57.92% Conversion Rate from 1 COLD SEARCH Campaign.

174 Total New Leads in under 80 days

THE CUSTOMER

An industry leading Captive Formation Company.

Dissatisfied with their prior Ads Management agency, RMA approached us with one question

“What would you do to improve this account?”

Kyle took a look at the account, brewed for a few minutes, and shot a 15 minute Loom video breaking down a few inefficiencies in the account. He overviewed the 90 day master plan to get the account to 3X ROAS.

The client responded with one word:

“WOW!”

They knew we were the right fit for the job, and we haven’t disappointed.

The Process

In under 90 days of management

we’ve unlocked massive value for the RMA team.

We first cut the fat – removing underperforming campaigns and opening up clean Search campaigns designed to identify top performing keywords in under 30 days.

Our proprietary keyword-testing procedure paid off – and after 30 days, we broke out the top performing pages and terms to their own “High Intent” Campaign.

This allowed us to focus on fine-tuned corrections, and flip from manual bidding adjustments to a maximize conversions campaign with strict budget control.

Reports

Campaign	Impr.	Interaction	Interaction Rate	avg, cost	cost	conv. value / cost	All conc. value	Conversion rate
KPM - Search - Mid Intent	16,805	1609 Clicks	9.57%	$3.57	$5,744,24	0.47	2715.00	1.99%
Retargeting	56,985	367 Clicks	0.64%	$0.98	$358.05	11.17	4,000.00	2.18%
M - PMax	5,992	352 Clicks	5.91%	$4.93	$1,744.72	0.19	325.00	7.91%
KPM - Search - High Intent	2,429	183 Clicks	7.53%	$4.56	$833.66	12.72	10,606.00	57.92%

On day 80 of our campaign, the past 2 weeks have driven a 16X ROAS.

Ad Group	conversions	cost / conv.	clicks	Impr.	CTR	Avg. cpc	cost	conv. rate	Return on Ad Spend
High intent	66.00	$5.96	98	1,372	7.14%	$4.01	$393.35	67.35%	16.02

This Backbone campaign is driving 12X ROAS overall.

Ad Group	status	Target cPA	conversions	cost / conv.	tracking template	clicks	Impr.	CTR	Avg. cpc	cost	conv. rate	conv. value / cost
High intent	eligible	-	106.00	$7.86	-	183	2,429	7.53%	$4.56	$833.66	57.92%	12.72

Before even closing out our first 90 days first 90 days

We have already tripled the amount of monthly leads and paid off advertising costs many times over.

The coming 90 days will be dedicated to opening and unlocking this massive potential - driving higher value leads, testing new creatives and Ad Types, and scaling the overall account value to 10X ROAS and beyond.

Want to “WOW!” yourself? Ask Kyle for a custom review of your own Ads Account.