Defying the Odds
From absolute zero, to 312 Meetings,in under 90 days.
Overview
Assets
Top Performing Headline:
Get Your Power Back!
16% CTR and 1.3% Conversion Rate.
The Challenge
We need 250 customers in less than 90 days. We don't have any collateral for you.
Services
Coordinating with the Meta Advertising team, we designed initial landing pages and appointment funnels to get our Advertising off the ground. Internally, we ideated and launched a dozen Ad Concepts in under 2 weeks, and began to gather marketing-messaging data on our prospects. As campaigns began to take off, we refined and iterated all of our collateral assets for the best-possible Conversion Rates and lowest possible costs.
- Google Ads Setup
- Ads Copywriting & Design
- Landing Page Design
- Google Ads Management
- CRO
Our Approach
We needed a Winning Strategy.
What’s more? The space was highly competitive, and regulated, which meant we would be fighting a limiting Google policy around medical terminology from Day 1.
Among other things, this meant NO remarketing for a long time. In every respect, we would be sailing into a headwind – and if we got this wrong, they were going to be throwing money down the drain.
For a few weeks, that’s exactly what it looked like.
One week passed, then two, and we had nothing to show but a direct purchase-intent Search strategy with zero conversions. But we had a plan, and to the client’s credit, they trusted us.
At the beginning of Week 4, our plan came to fruition.
1 appointment, then 2, then 4 appointments in a day
The Result
Starting Conditions
Data Visualization
*Partial Month