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4.81 ROAS.

312 Appointments

in Under 90 Days

for a Brand New Company.

With No Case Studies, No Testimonials, No Marketing Material.

200+ New Customers

and 312 Raw Leads for This Brand New Supplement Offer in Under 90 days.

The Customer: A Testosterone Supplement and Subscription Offer approached us in late March with an urgent need. We need 250 customers in 3 months or less.

pill

In a 3-day, whirlwind Negotiation

We Hammered out plans, terms, payments, and goals.

Briefly, we explained our “backbone Campaign” strategy – the SEM Framework we’ve used to generate reliable returns and build our ROAS guarantees. The client liked the idea.
But the cards were not stacked in our favor.

They had no landing pages, no advertising assets, and only a simple offer.

We needed a Winning Strategy.

What’s more? The space was highly competitive, and regulated, which meant we would be fighting a limiting Google policy around medical terminology from Day 1.

Among other things, this meant NO remarketing for a long time. In every respect, we would be sailing into a headwind – and if we got this wrong, they were going to be throwing money down the drain.

For a few weeks, that’s exactly what it looked like.

One week passed, then two, and we had nothing to show but a direct purchase-intent Search strategy with zero conversions. But we had a plan, and to the client’s credit, they trusted us.

At the beginning of Week 4, our plan came to fruition.

1 appointment, then 2, then 4 appointments in a day.

Conversions began to soar

We’d found the Money Printer.

we’d made up every dollar the client spent.
By week 6, we'd gone from absolutely 0 ROAS to 3.48 overall.

For every week hereafter, that number will continue to come down, and in under 90 days, we drove approximately a 4.3X Return on Ad Spend for this brand new business.

We did this without Case Studies, without Testimonials, and against all Google “Best Practices” recommendations.

Starting Conditions

No Assets. No testimonials. No business history.
conversion value

$0.00

Zero

Assets.

Zero

Testimonials.

Zero

Customers.

When All Was Said

and done.

Return on Ad Spend: 4.81X

CLICKS

6.04K

CONV. VALUE

$46.8K

CAC

$92

cost

$13.5k

If we do this well in defiance of the odds..

what do you think we could do,
if we stack the odds in your favor?

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