Defying the Odds
From absolute zero, to 312 Meetings,in under 90 days.
When this supplement company approached us for immediate assistance in a difficult and regulated market, we jumped directly into action. Our outcomes exceeded expectations.
ROAS
0
X
Appointments
0
New Customers
0
Overview
100-zero had a problem. They had a massive funding funding opportunity on the horizon, but they needed to prove their concept for testosterone therapy would scale. They approached us for help scheduling prescription appointments using Google Ads. If we were successful, they’d enter the rapidly-expanding, highly-regulated, highly-competitive testosterone therapy market with a bang.
The Challenge
We need 250 customers in less than
90 days. We don't have any Assets.
We need 250 customers in 90 days, starting from zero, with no marketing collateral, testimonials, or case studies.
Services
Coordinating with the Meta Advertising team, we designed initial landing pages and appointment funnels to get our Advertising off the ground. Internally, we ideated and launched a dozen Ad Concepts in under 2 weeks, and began to gather marketing-messaging data on our prospects. As campaigns began to take off, we refined and iterated all of our collateral assets for the best-possible Conversion Rates and lowest possible costs.
- Google Ads Setup
- Ads Copywriting & Design
- Landing Page Design
- Google Ads Management
- CRO
Our Approach
Winning Strategy is Iterative.
This project was highly challenging. The space was competitive, saturated, and regulated. We were fighting Google policy limitations from Day 1.
Among other issues, this meant NO remarketing for a while. We were definitely sailing into a headwind – and we risked burning the account if we got our messaging strategy wrong and ran afoul of the regulated medical-messaging policies.
One week passed, then two, and we had nothing to show for our efforts but measly 0.4x CAC to LTV. But we had a built this into our plan, and we stuck to our guns.
At the beginning of Week 4, everything changed.
1 appointment, then 2, then 5 appointments in a single day. The account was beginning to grow, and our retargeting Ads began to garner impressions. Within the first 6 weeks, our conversions soared.
The Result
After a slow start, and commitment to a cautious rollout strategy, we found our groove and seized the opportunity. The outcomes were astounding.
Starting Conditions
No Assets. No testimonials.
No Business history
Conversion value
$
0
.00
Testimonial
0
Assets
0
Customer
0
Return on Ad Spend
0
X
In 82 Days:
Meeting Booked
0
New Customer
0
+
CAC
$
0
Generated
$
0
k+
Data Visualization
In exactly 82 days, we generated 654 total new appointments for the client, pulling down 5.25 estimated ROAS at peak performance.
*Partial Month