100-zero had a problem...
"We need 250 customers in less than 90 days. We've never run Google Ads..."
This testosterone therapy business wanted to raise a funding round, but needed to prove their subscription model would return funds. They need customers, fast.
Kung Pow dives directly into action — and within 60 days, we’re generating qualified meetings through Google Ads at a ROAS of 5.4X.
Services
We ideated and launched over a dozen ad concepts within the first 2 weeks. As campaigns began to take off, we refined and iterated all of our assets, including website landing pages, in over 7 further creative rounds to achieve the best-possible Conversion Rates at lowest possible costs.
- Google Ads Setup
- Ads Copywriting & Design
- Landing Page Design
- Google Ads Management
- CRO
Assets
Top Performing Headline:
Get Your Power Back!
16% CTR and 1.3% Conversion Rate.
Our Approach
We were working against the odds.
The space was highly competitive, and regulated, which meant we were working around Google Medical Policies from day 1.
Among other issues, this initially meant NO remarketing was possible. If we got any piece wrong, or ran into compliance issues, we risked blowing up the entire account. And there was no time for mistakes.
At first, all was quiet.
One week passed, then two, then nearly three full weeks and we had nothing to show but a good plan with zero conversions.
At the beginning of Week 4, our plan came to fruition.
The first appointment booked. Then the second.
Then 4 appointments in a day…
Thereafter, this campaign was a clear winner.
The Result
Starting Conditions
654 Appointments
Over the 90 day period, we generated 654 total new appointments for the client. At a best-ever 5.25 ROAS in June, we exceeded the funding goals ahead of schedule.
*Partial Month